The Tot Popup

Brand Retail Launch
Highland Park, Pop Up Store
Dallas Texas

Led the overall creative direction and interpretation of this modern luxury brand from a thriving commerce site to brick and mortar experience.

Created store design and iconic elements, visual merchandising and curation strategy to maximize a 400 sq. foot 20’ tall former elevator shaft space in Highland Park an iconic luxury shopping area.

This space was highly successful as a brand launch and customer favorite and was open for almost 4 years instead of the planned 4 months, until the lab playhouse opened.