Sitka minneapolis

Led brand experience store design, creative strategy, and merchandising direction for new flagship concept and store design and brand DNA update for new Minneapolis, urban location , with unique building nuances.

Transformation includes elevating brand experience, creating a compelling consumer journey, modern integrated marketing, visual merchandising, and curating product assortments.

Storytelling focus on brand DNA and Gore product innovation as a mindset and lifestyle.

Much anticipated Minnesota Store Opening generated early morning long waits with long lines of enthusiastic and excited Sitka fans.