Chele Mckee, a high-energy creative professional working at the forefront of design, delivers story-driven environments and experiences.

Chele’s story begins in the dynamic world of brick-and-mortar retail, where her forward-thinking work in store design and visual merchandising has driven transformation, traffic, and revenue for some of the world’s most valued brands and newcomers alike. 

With a remarkable track record across an array of global industries, Chele has served in various executive creative roles, leading multidisciplinary teams from concept through execution. This work includes the first-ever retail experienes’s for Warner Bros. and leading a retail reinvention for Disney, the VP store design and visual merchandising, along with a global brand experience evolution through new store design and a fresh take on design, brand story experience as a senior executives for The North Face, adidas, Gap, babygap, and 77 Kids. 

One of the secrets to this success is Chele’s collaborative nature and process that ensure consistency across international licensing, merchandising, and store design standards to achieve a cohesive result. Especially when building spaces across Europe, Dubai, and Asia. A great example is the work she led to define and develop the modern in-store experience for Parx, which included being on the ground for the store opening at the first mall in India, with locations in Pune and Mumbai.

Chele credits the 10 years she spent in experiential storytelling in the theatrical industry with Disney and Warner Bros ,as the source for her imaginative approach and executional excellence. That, combined with her strong business acumen and modern aesthetic, has also informed her thoughtful reinvention of some emerging brands. Such as launching the rollout of a luxury, interactive store experience for an e-commerce startup, The Tot that caters to mamas and mamas-to-be.

Today, along with unique luxury hospitality collaborations and driven by her love of design, Chele has been leading store design and brand experience for Sitka Gear in Bozeman, Montana, and a successful build and market launch of 8 new stores across the US, named a standout retail experience in the outdoor industry.

Sought after for her ability to craft a strategic and clear vision and respected for her outstanding leadership and communication skills, Chele is a creative lightning rod with an infectious can-do attitude and a spot-on sense of humor.