sitka atlanta

Led brand experience and store design, creative strategy, and merchandising direction for a unique high traffic Atlanta Braves stadium location, including elevating brand experience, creating a compelling consumer journey, modern integrated marketing, visual merchandising, and curating product assortments. Storytelling focus on brand DNA and Gore product innovation as a mindset and lifestyle.

Much anticipated first Sitka Southern region Store Opening generated early morning long waits with up to 6 hours wartime of excited Sitka fans.