The North Face

NYC 5th Ave
Flagship Brand Refresh

Led creative strategy, brand experience, Visual merchandising and merchandising direction for new store design and brand DNA update, focused on the urban markets and “ off mountain” lifestyle . including elevating brand experience, creating a compelling consumer journey, modern integrated marketing, visual merchandising and curating unique street inspired product assortments.

Storytelling focus on brand DNA and exploration as a mindset that includes on and off mountain product statements.