The North Face Williamsburg

Urban Exploration Pop Up Store
Brooklyn, NY

Led creative strategy and brand DNA update including elevating brand experience for new popup store concept. Created a fresh urban focused consumer journey, modern interactive marketing, visual merchandising and curating high impact product assortments to serve a new Urban streetwear focused customer.

Storytelling focus on brand DNA and exploration as an urban mindset, featuring highly collectible categories, The North Face purple label, the North Face brown label and collaborations.