Sitka charlotte

Led brand experience and store design, creative strategy, and merchandising direction for new concept and store design and brand DNA update for a historic Charlotte NC location, including elevating brand experience, creating a compelling consumer journey, modern integrated marketing, visual merchandising, and curating product assortments. Storytelling focus on brand DNA and Gore product innovation as a mindset and lifestyle.

Much anticipated Store Opening generated early morning long waits with long lines of excited Sitka fans.