Sitka Depot Bozeman

Led launch of retail and brand experience for Sitka’s first retail expression in a historic train depot in Bozeman Montana.

Partnered on concept and store design with Gallagher, led creative strategy, and merchandising and VM direction for new flagship concept elevating brand experience, creating a compelling consumer journey, modern integrated marketing, visual merchandising, and curating product assortments.

Brand story and technical product storytelling focus on key categories and hero product launches, immersive visual merchandising and Gore product innovation as a mindset and lifestyle.