How Brands Like to Engage Consumers With Experiential Storytelling

The North Face Prototype
The outdoor retailer’s premium retail concept in Williamsburg serves to engage the local community through an in-store event space that hosts artistic, musical and culinary events. The merchandise has also been curated to reflect the taste and needs of customers in the surrounding area, and will change from month to month, with North Face using heat mapping to further refine which installations and merchandise resonate most with customers.