This New North Face Store In Brooklyn Is Re-Shaping Retail For Millennials

Traditional retail has taken a beating over the past few years which has driven companies (from clothing, to department stores, to beauty and tech brands) to embrace all types of tactics to keep customers walking through the door. A more personalized based approach seems to be winning out, with retailers focusing heavily on Instagramable experiences in store.

Most recently, The North Face has embraced this experimental “retail lab,” at their newest outpost in Williamsburg, Brooklyn. Execs are using the new location to focus on elevating the customer experience with the brand through engaging with the community through special events, and offering special edition curated merchandise.